google had started. craigslist had started. what we needed to do was to face up to the reality of the change and in essence reinvent e-bay with today's tech, what was today's technology and internet and reimagine, reinvent the company. >> charlie: did some people come to you and say if you do this, you're going to cannibalize what we have. >> absolutely. at some point you have to choice. the dilemma in technology is either you cannibalize yourself or someone else is going to do it. we took the tough medicine, labeled it a turn around. no one liked it at first. that allowed us to focus on fixing the fundamentals of the business which have now turned beautifully. >> charlie: as you led those conversations, what was your definition of what you wanted ebay to be? >> well, ebay's purpose has never really changed. our ebay founder said he measures success by positively impacting hundreds of millions of people's lives around the world and connecting them through trade. and so what we needed to do was to update that into today's intern